Digital Marketing

The process of Search Engine Optimization (SEO) refers to the method to increase your visibility on a site or web page on a search results page (SERP) in order to make a website more easily found (i.e. it appears on the first page or pages) and thus driving sales and traffic. The process is complex, requiring both business and technical decisions but not a guarantee of results, it however provides long-lasting advantages.Although certain SEO work involves the analysis of businesses (e.g. an analysis of comparing the content of a website with that of competitors) however, a significant amount is dependent on the algorithm of ranking of different search engines, and they can change over the passage of time. However, a general standard rule of thumb is that sites and websites that have better quality content, more external referral links and greater user engagement will be higher in the SERP.